Adobe Joins the Fray: AI and Creative Generative Technology for Designers
Adobe, a major content productivity tool manufacturer, announced the launch of its creative generative AI tool, “Firefly” on Tuesday night. This marks the official entry of Adobe into the commercialization track of AI-generated content. Designers who were previously hesitant about AI technology are now realizing its potential and adopting it into their work.
The choice of AI by Adobe is related to its own old business model, picture generation, as the developer of content production software such as photo editing tool Photoshop and video editing software Premiere. Firefly, in addition to generating images through text descriptions, can also generate artistic fonts, recolor target objects, and generate custom vectors, brushes, and textures from a few words or even sketches. It can also generate images based on surrounding content, which allows users to test and improve image effects more effectively.
Similar to Microsoft, Adobe plans to integrate the AI tool Firefly into its family of products to make it easier for designers to use. At present, this series of tools have been integrated into Adobe Express, Adobe’s enterprise-level creative tool, and will be fully integrated into Photoshop, Illustrator, and Premiere in the future.
Addressing Legal and Copyright Issues with AI-Generated Content
One of the killer features of this AI tool for Adobe, which was originally a software seller, is commercial copyright. Most of the AIGC tools currently on the market have a common problem. They do not declare to the public where the image library used to train AI comes from, which may contain a large number of unauthorized images. For commercial users, using such AI to generate pictures may have unknown legal risks. When training Firefly, Adobe carefully selected data sources, mainly including Adobe’s own copyrighted images, publicly licensed images, and copyright-expired images, so the trained AI is commercially viable.
AI-generated content (AIGC) has always been a topic of controversy within the art creators’ circle. Some see it as a new tool to exploit, while others see it as stealing and putting their jobs at risk. Some picture copyright owners believe that AIGC models use pictures in their own database without authorization, which is a kind of infringement. Despite the efforts of large commercial companies to promote the implementation of AIGC, its legal and copyright ownership disputes still need to be resolved.
Solutions proposed to address plagiarism in AI-generated content
There are many solutions proposed to address the plagiarism problems that may exist in AIGC works. For example, the anti-tracking GPT application tool developed based on GPT4.0 is used to identify whether GPT is widely used in the works of art examination. Firefly is also a development product under this framework, and Adobe has always had a global comparative advantage in the field of property rights protection. Proper supervision and regulation of technological progress will not harm intellectual property rights but can use more advanced technical means to protect them.
While AI technology is on the rise, many creators have raised doubts. Adobe has provided many shortcut tools in continuous upgrading and evolution, such as at least 4 kinds of cutout tools provided by Photoshop. Under the intelligent standard, the functions of these shortcut tools have been improved, but they may be too easy to use, causing some designers to question the added value of AI-generated content. Some designers also think that the use of AI tools may devalue the art and creativity that goes into the design process.
In conclusion, while AI technology is expanding and evolving, it’s important to consider the possible legal and copyright implications of AI-generated content. With proper regulation and supervision, technological progress can enhance the protection of intellectual property rights. Adobe’s Firefly AI tool is a development that will help designers improve their workflow and the quality of their work. With the integration of Firefly into Adobe’s family of products, designers can expect to use the technology in the near future.
