Microsoft’s Bing search has seen significant growth in competitiveness against Google after integrating OpenAI’s chat robot, ChatGPT, according to a report by third-party data analysis agency Similarweb. The report states that Bing’s webpage visits have risen by 15.8% since integrating the technology on February 7th, while Google’s webpage visits have fallen by about 1% during the same period. The technology behind ChatGPT is called generative artificial intelligence, and Microsoft and Google have launched a fierce competition in this field. Microsoft currently leads the competition, but Google’s release of its own artificial intelligence dialogue tool, Bard, to the public this week may change the game.
The integration of generative artificial intelligence technology has given Microsoft Bing a rare opportunity to take Google’s share in the web search market, which is valued at $120 billion globally, with Google currently controlling 80% of the market share. Analysts predict that if Microsoft Bing can rely on the new version of artificial intelligence to grab 1-2% market share, it will have a huge impact on Microsoft’s performance.
Since integrating the technology, Microsoft Bing has seen an 8-fold increase in app downloads globally, while Google Search downloads have fallen by 2%, according to mobile Internet research company Data.ai. However, Google’s strength in web search ranking algorithms should not be underestimated, as it relied on this algorithm to overthrow Yahoo’s search leadership 20 years ago.
Analysts believe that Google’s lag in artificial intelligence search is only temporary and that the company will maintain its dominant position in the industry and Microsoft Bing will continue to expand its share in the search market in the coming months. If Google is slow to integrate its own artificial intelligence technology, Microsoft will have an even bigger chance of winning.
The integration of generative artificial intelligence technology has given Microsoft Bing a chance to challenge Google’s dominance in the web search market. While Microsoft currently leads the competition, Google’s release of its own artificial intelligence dialogue tool to the public this week may change the game. Analysts predict that Microsoft Bing will continue to expand its market share in the search market, and if Google is slow to integrate its own artificial intelligence technology, Microsoft will have an even bigger chance of winning.
